The continuing hck of recognition by the corporation of the need to perceive its own social role has led to its failure to develop new responses to rapidly changing conditions. The traditional responses to outside pressures have proven to be inadequate and at times disastrous. With the realization that traditional attitudes are no longer acceptable, corporations must face the need to seek new attitudes. The authors consider the reasons for the lack of success of the traditional responses, make recommendations for new responses, and suggest changes in organization and internal procedures which may be necessary before new responses are possible.
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