What are the social obligations of the large private corporations? Because of their dominant position in our society, it would seem that large corporations ought to be the leaders in bringing about social change. Yet in the past they have proven to be cautious and often reluctant followers. The authors discuss the traditional corporate responses (" public relations" "industrial relations" and "legal") to changing social environment, the general lack of success of these responses in meeting current social problems, and the effects of these failures on the corporation as well as on society. They conclude that a new corporate response is necessary.
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