Current problems and crises have underscored the need for large private corporations to reevaluate their role in society as a whole. The author suggests that the appropriate base for the social involvement of business enterprises is through the market system. Through market structure analysis, a business can analyze its nexus with the market system and can establish a basis of efficient competitive production. From this basis of competitive market performance, business can and should participate with all elements of society in the search for better political and social solutions.
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