Human behavior has been traditionally regarded by management more as a contributor to costs than as a potential source of productivity and efficiency. Recent advances in applying behavioral research findings to practical problems of management indicate that strategies can be developed to reduce costly forms of behavior and encourage "value adding" forms of behavior. In the light of rapidly developing population changes which will affect the motivation of the people added to the labor force, strategies of this kind are essential to maintain and improve labor productivity. Fundamental to such a strategy is a re-examination of the role of management and a deliberate attempt to develop adaptive managerial styles.
- © 1970 The Regents of the University of California