The results of a questionnaire survey of the academic theatre audience are reported and analyzed in this article. The typical theatregoer–students excepted–is found to be the well-educated, middle-aged professional. Although some differences are found in comparing taste patterns by occupational status, prior theatre experience, and age, all groups exhibit distinct preferences for lighter fare. "Always leave them laughing" would appear to be the managerial conclusion based on economic considerations in planning theatre offerings.
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