Managers, consultants, and academicians alike see product innovation as an imperative for most firms. This is because most products go through life cycles where profits grow and then decline and often disappear. The key to the success of product development is not formal organization but a company's innovative climate and the personal qualities of product planners and innovators. Presented are the salient aspects of a healthy innovative environment, desirable personal qualities of product planners, and a discussion of the innovative process itself.
- © 1977 The Regents of the University of California