The television industry is in the business of selling images. Its portrayal of the image of the American businessman, however, has been the cause of recent uproar within the business community, which feels it has been misrepresented and depicted unfairly. Nevertheless, business continues to sponsor the presentation of the very images it considers unfavorable through its paid advertising. In this excerpt from his recent book, sociologist Todd Gitlin examines the nature of this irony and the role business plays on and off the set.
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