Most American firms are small. The belief that exporting is for giants only restrains most of these small firms from exporting. The shining export performance of American farms, which are mostly small firms, suggests that the appropriateness of the belief should be questioned. Worldwide convergence of lifestyles generates ready markets overseas for many small American manufacturers and service companies. The various marketing tasks involved in the conquest of these overseas markets require that small American firms form different kinds of export groupings.
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