Learning more about how corporations behave by examining what caused some of them to change their behavior is important whether we are interested in improving productivity or in making firms more socially responsible. The pressures for short-term results and payoffs in today's corporations are often at the expense of longer-range benefits to both business and society. Through judicious use of sanctions and incentives, we can provide counterpressures to the short-term, narrow-focussed pressures that cause some to try to cheat their way to success. In this way we can improve both the social and financial performance of business.
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