The business of business education is booming. But in the midst of this massive growth, business schools will need to answer questions about the relevance of their curriculum to the new organizational needs of business. As business evolves into a new organizational form—one based on network structures incorporating new technologies and new industries—business schools will have to restructure their educational approach. The need for both specialists and generalists will require a multilevel approach that offers a wider variety of programs and degrees. The problem is not that business schools are doing the wrong thing, but that they often try to do too much with a limited array of products.
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