Record numbers of executives are enrolling in political education seminars as corporations strive to gain more influence in the public policy process. Four key changes in the political environment over the last twenty-five years—growth in the volume of government activity, the reorganization of Congress, the rise of interest groups, and the decline in voter participation—emphasize the need for effective programs in corporate political involvement. The consistent message from legislators, lobbyists, and political experts is "develop your grassroots capabilities." This article explores the opportunities and obstacles in grassroots programs, examines ways to evaluate them, and emphasizes the importance of communication with constituents in the coming years.
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