Corporate managers and business-and-society scholars cannot escape the normative implications of their decisions or their research. "Value free" decisions or research that is "neutral" are a myth. Practitioners and academics need to measure the worth of their decisions and research studies in terms of the basic moral conceptions embedded in "the culture of ethics. "Doing so enhances the legitimacy of corporations and clarines the nature of business-and-society research.
- © 1986, The Regents of the University of California