The current popularity of corporate culture has raised some important issues. Does culture have an impact? How deep seated is culture? Can culture be changed? Corporate culture is not merely a passing fad but represents a fundamental shift in our effort to understand the complex, multifaceted organizations of today. However, it cannot be approached as a quick fix solution to a complex and changing problem. Culture needs to be managed along with all the other elements of management theory, such as strategy, structure, reward systems, skills and human resource management, if a company is to devise an integrated program for improving its performance.
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