The maritime industry is widely seen as less permeable to innovation than other industries. However, the industry is now recognizing that demands for increased environment protection can only be achieved by more innovation. This study demonstrates that environmental innovation has played a significant role in changing the industry's innovation paradigm. It has also been transformed over time.
The authors were visiting scholars from the Technical University of Denmark; Jelena at the University of California Berkeley School of Engineering and Zoran at the University of San Francisco School of Management. Being in the San Francisco Bay Area, surrounded by its unique innovative spirit, they were inspired to collaborate in their free time on the research presented here. They are grateful to have experienced the “Bay Way” and for the feedback from the three fantastic, anonymous reviewers.
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