The case explores the remarkable rise of Coach Teri McKeever to the top of a sport traditionally dominated by male coaches. Her success is driven by an unorthodox leadership and motivational style that emphasizes a growth mindset of self-improvement. She is an influential innovator, mentor, and trailblazer who challenged long entrenched methods of training and overcame criticisms and setbacks to change the face of swim training today. This case examines McKeever's leadership philosophy and controversial motivational strategies that she uses to develop and sustain high-level performers. McKeever's leadership and motivational strategies can be applied to organizations today and managers can use similar tools to develop high-performing employees in their organizations.
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