- Published online August 5, 2016.
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- George S. Day and
- Paul J.H. Schoemaker
- George S. Day is an Emeritus Professor of Marketing at the Wharton School of the University of Pennsylvania and one of the founding Directors of the Mack Institute of Innovation Management
- Paul J.H. Schoemaker Ph.D. is a widely published author, speaker, entrepreneur, and academic who for decades served on the faculties of the University of Chicago and the Wharton School. He is also the founder and executive chairman of Decision Strategies International